First Writing Project- Shitty First Draft

Video Analysis Right now, the poles of the 2012 presidential election for the United States of America are at the starting lines of a race. The ability to determine the probability of success of each candidate can rarely be determined (if ever) by the ads published by each person’s ad team. Videos provided by these teams have minimal time on television to display their messages therefore they must use as much visual rhetoric as possible. These videos use statistic, statements to argue their case, visual lighting, picture, video clips, and speakers to demonstrate more than just what the text is saying. All these aspects are used to provoke the readers imagination and emotion ties to gain their trust and subconsciously gain their trust. The use of these aspects of the video are the most efficient way to gain the reader’s trust and is through images and text that evoke the mind in a way that gets them on the makers of the video’s side. This is why they use pictures and displays that are universal and widely accepted by the majority of the population thereby making the video much more popular and accepted. I found a video to analysis visual rhetoric and state it’s effectiveness, why it is effective, and how it appeals to the audience. The video I chose is one published by Mitt Romney’s campaign team that ashes Burock Obama for his assistance to china while our economy got worse. The video’s message, ultimately, is to portray Obama as a leader that cares more about the prosperity of other countries, than the one he is in absolute control of. The effects of this video are incredibly effective, at least to me, and contain what appears to be a universally accepted strategy that exemplifies that Obama is not doing his best job as president by using two bars representing the United States and China. The bar representing the United States goes down while the bar representing China goes up which to any American creates a feeling of doubt and worry. The two bars in the graph of the video are bricks, and each stack of bricks has a flag on the front (One being the American flag, one being the flag of China). The idea of our stack of bricks being depleted is a rhetorical visual that creates an emotional tie to all those who support the United States as our country is being metaphorically depleted. The most important aspect of the video is the text, it supports the connection that the demonstration has with the viewers and makes it stronger and more credible. Without the use of visual rhetoric the text would not appear nearly as effective as it would have just by itself. Without the elements used the video would be dull and meaningless to many of the readers. The least important to me is the background, although it sets the atmosphere, it has nothing to with the message portrayed by the video. The background could have been a more valid aspect of the video but instead was just used as backdrop, and nothing else. The color and style demonstrates an old fashioned look, which creates an atmosphere that says hard work and values is the foundation that builds this country. To me the atmosphere created by this video is half of what he viewer's first impression is based on, and my first impression was a good one. As the bricks decrease on the American side, the text is then reviled as if it was behind the stack the entire time. The next text is then portrayed on the front of the China side as it rises above the American side. This creates an effect that the text on the china side is something that doesn't want to be read. The text states that there were 582,000 jobs lost in the United States but there is also an increase in China manufacturing. The text demonstrates what’s happening with the stacks of bricks representing the USA and China. The statement is that China is excelling beyond what the United States is capable of with the current president in office which makes the argument that Mitt Romney will make a better president. Providing the information that Mitt Romney will make a better president supports the idea that we as a democracy have the right and the duty to make the right decision and vote him for president in the upcoming election. The video was made currently and the audience is the general audience of the United States that is eligible to vote. The flags on each bar representing each country provide pathos. The text on the bars provides loos. And the reference to the source of the information is the reference to ethos I for one found this video to be very effective in grabbing my attention and holding onto it until the video is over. Without the brilliant use of visual rhetoric, the video would be dull, boring, and would appear to be too long because anything past two seconds is too long. This video utilizes these visual rhetoric aspects through ploys that lead the reader’s emotions through a rigorous roller coaster through the video. Although the video may be fairly linear, it is still linear in the fact that the video is in control of the subjects mind and how he feels for the full length of the video. If he or she has his/her full attention on the video, then they have no choice but to be plunged into it. The editors and creators of these videos watch their product time and time again to make sure that every single detail is pinpoint and pointing in the direction they want it to go. I found that this video was loaded with visual rhetoric and was very effective. The use of each item in the video was clever, well disguise, and was not over used in anyway. The majority of the rhetoric used were undertones therefore made them nearly impossible to see without analysis.