Bradyn Busche
English 101- Dawn Diprince
9 September 2012
Video Analysis
The
Visual Rhetoric of Convention
Both
videos we watched that promoted Mit Romney’s and Barock Obama’s campaigns used
music and clips in order to capture the viewer’s attention and lead them to
support the subject of that video. In
Romney’s video, he used inspirational music throughout; with constant video
clips of people succeeding at whatever activity they happen to be participating
in the clip. Mit and his wife constantly speak side by side to emphasize the
idea that family is the central drive behind his campaign. Obama on the other
hand speaks separately from his wife to show a more formal and direct tone that
to me means ‘we mean business and won’t let our emotional ties interfere with
our political decisions.’ Mit’s video
has several people speak in order to show his success in the small business
fields to show that he can have the same success if he should be elected
president. Obama states all his
successes while in office the last 4 years an states that he will strive to
have many more accelerations in order to boost the economy back on top. Both
declare that they will do what it takes to succeed while in office, but in
order to have a persuasive argument both use these images and music in order to
provoke the human mind and gain their attention in a positive way in a way that
makes it appear that they have a peg above the other. In both videos I found
their visual and audio rhetoric very compelling but didn’t do much to persuade
me much more and have one set apart from the other. I’m aware that each video
is analyzed time and time again to see what each and ever aspect of each video
will reveal about the candidate it portrays. I think if these campaigners really wanted to
be sat apart from one another, they would do something spectacular- something
that no one has done before that would completely change the game instead of
just being another campaign video.
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