Sunday, September 9, 2012

Political Video Analysis- B. Busche


Bradyn Busche
English 101- Dawn Diprince
9 September 2012
Video Analysis

The Visual Rhetoric of Convention
            Both videos we watched that promoted Mit Romney’s and Barock Obama’s campaigns used music and clips in order to capture the viewer’s attention and lead them to support the subject of that video.  In Romney’s video, he used inspirational music throughout; with constant video clips of people succeeding at whatever activity they happen to be participating in the clip. Mit and his wife constantly speak side by side to emphasize the idea that family is the central drive behind his campaign. Obama on the other hand speaks separately from his wife to show a more formal and direct tone that to me means ‘we mean business and won’t let our emotional ties interfere with our political decisions.’  Mit’s video has several people speak in order to show his success in the small business fields to show that he can have the same success if he should be elected president.  Obama states all his successes while in office the last 4 years an states that he will strive to have many more accelerations in order to boost the economy back on top. Both declare that they will do what it takes to succeed while in office, but in order to have a persuasive argument both use these images and music in order to provoke the human mind and gain their attention in a positive way in a way that makes it appear that they have a peg above the other. In both videos I found their visual and audio rhetoric very compelling but didn’t do much to persuade me much more and have one set apart from the other. I’m aware that each video is analyzed time and time again to see what each and ever aspect of each video will reveal about the candidate it portrays.  I think if these campaigners really wanted to be sat apart from one another, they would do something spectacular- something that no one has done before that would completely change the game instead of just being another campaign video.

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