Rhetorical Analysis of Video for Major Writing Project #1-Busche

Bradyn Busche English 101-Dawn Diprince 16 September 2012  What visual elements grab your attention first? The two bars in the graph of the video are bricks, and each stack of bricks has a flag on the front (One being the American flag, one being the flag of China).  What other details reinforce that impression? How? The idea of our stack of bricks being depleted is a rhetorical visual that creates an emotional tie to all those who support the United States as our country is being metaphorically depleted.  What is more important? Less important? The most important aspect of the video is the text, it supports the connection that the demonstration has with the viewers and makes it stronger and more credible. The least important to me is the background, although it sets the atmosphere, it has nothing to with the message portrayed by the video.  What about color and style? What impact do they have on your impressions? The color and style demonstrates an old fashioned look, which creates an atmosphere that says hard work and values is the foundation that builds this country. To me the atmosphere created by this video is half of what he viewer's first impression is based on, and my first impression was a good one.  How does the image direct the viewer’s eyes and reinforce what is important? As the bricks decrease on the American side, the text is then reviled as if it was behind the stack the entire time. The next text is then portrayed on the front of the China side as it rises above the American side. This creates an effect that the text on the china side is something that doesn't want to be read.  What text is included? How does the text relate to the image? The text states that there were 582,000 jobs lost in the United States but there is also a 25% increase in China manufacturing. The text demonstrates whats happening with the stacks of bricks representing the USA and China.  What argument is being made? Consider: when this was made (kairos), who is the audience, what is the purpose (exigency). The argument is that China is excelling beyond what the United States is capable of with the current president in office. The video was made currently and the audience is the general audience of the United States that is eligible to vote.  List details that provide ethos, pathos, logos. The flags on each bar representing each country provides pathos. The text on the bars provides loos. And the reference to the source of the information is the reference to ethos